Brewing Up a Fight Against Cancer
By: Liz Melby, Director of Communications Published:
Since 1998, we have been pouring pints of Harpoon to thirsty Pan-Mass Challenge (PMC) cyclists before the start of the ride in Sturbridge, at the end of Day 1 in Bourne, and finally at the finish line in P-Town. The PMC is one of our favorite events of the year for many reasons, not the least of which being that it’s incredibly rewarding to see the look on the cyclists faces when we hand them their first frosty IPA after a long (reeeeally long) day or two in the saddle. Each year, more than 5,000 cyclists participate in the trek across the state of Massachusetts to raise money for the Jimmy Fund, raising tens of millions of dollars for cancer research. It’s a wonderful group of riders, volunteers, and organizers who we’ve come to know over the years, and it is for a cause that is very important to us here at Harpoon.The 2014 ride takes place August 2nd and 3rd.
This year, the cyclists who arrive in Bourne will have a special treat waiting for them. On July 7th, Billy Starr, the Executive Director of the PMC, will be joining Harpooners and longtime PMC cyclists Jaime Schier and Jamie Rudavsky here on our pilot system to brew a special beer: the Harpoon PMC. The beer, which will be a light, summery ale with tropical fruit notes, will be on tap for riders in Bourne. And from July 21st to August 1st we will have it on tap in our Boston Beer Hall for all to enjoy. For every pint sold, Harpoon will make a $1 donation to the PMC.
If you can’t make it to the Beer Hall but you’d still like to support the PMC, we are working with our friends at Kappy’s to raise more funds. For every 12-pack of Harpoon or UFO sold at Kappy’s this July, a $1 donation will be made to the PMC.
We wish the best of luck to all the PMC cyclists this year, and we can’t wait to pour you a beer!