By: Harpoon Marketing Published:
For the past year, our design team has been hard at work on the new Harpoon IPA package – different sketches on the walls, multi-colored post-it notes pretty much… everywhere, empty beer cans strewn about the office from late nights, etc.. From the start it’s been an extremely exciting and informative process for all of us. Through it all, we’ve learned a lot about ourselves, our brand, and about the people who love our beer.
We won’t keep you in suspense any longer – without further ado, introducing the entire lineup of the NEW Harpoon IPA package (yes, that is a 16 oz can!):
This is only the beginning… Next up – Harpoon Take 5 Session IPA. Look for it in its new getup in March.
We love Harpoon IPA and we believe in our motto: Love Beer. Love Life. To us, beer is inherently fun. Harpoon IPA still tastes as great as it always has – and the fact that so many of you love the beer as much as we do has made this process even more exciting. We hope love this new look as much as we do. Now grab a Harpoon IPA, round up your friends, and celebrate with us – cheers!
[To learn a little more about the early IPA packaging and its original designer Nick Godfrey, click here.]
By: Drew Capozzi, HDC Merchandiser Published:
A brief Q& A with one of the faces of Harpoon Movember: Dave Robb.
Participating in Movember goes far beyond mere follicle maintenance. In many instances, men’s health is a topic that is near and dear to the contributor of this post, Dave Robb. So I sat down with Dave, a Harpoon Distributing Company (HDC) Sales Rep, to get to the nuts and bolts of what Movember means to him.
Dave, will you give a brief description of what you do at Harpoon and how long you’ve been employed there?
I am a member of the Harpoon Distributing Company (HDC). HDC is the collection of operations, drivers, delivery workers and sales reps that distribute to the Greater Boston area. I am a sales rep for Brighton, Allston, Brookline, Newton, Needham and Wellesley. I started with HDC in April of 2014 but was hired by Harpoon in September 2013 to be a Beer Captain in the Beer Hall.
Do you have any special reason for contributing to Movember besides being involved in the company culture? Is there a specific issue in men’s health that is close to your heart?
My Grandpa Joe had Prostate Cancer for some years until he passed away. He always knew how to make me laugh and had hundreds of jokes up his sleeve. So I like to think of him during this month. Also when my beard grows out it is so gingery that it blends in perfectly with the Harpoon IPA tap handle.
Are you excited to see what a month of no shaving will do to your face? Or are you terrified of the consequences?
I'm excited myself... But I'm somewhat terrified for others.
Have you thought of a special mustache style you plan on revealing during the Harpoon Employee Movember party? If so, do you care to divulge any of the secret info?
Have you ever seen the Pringles guy? Once you pop, the fun don't stop.
Dave is one of the many faces of Harpoon with a great sense of humor, a willingness to contribute, and a story that has affected his life regarding men’s health issues. Thanks, Dave!