By: Julia Falk, Digital Marketing Published:
Whether it's kayaking, a music festival, or a trip to a city you’ve never been before, we all have our own idea of the perfect summer adventure. Add a crisp and refreshing UFO White to the mix, and you’ve got one tweet or insta worthy adventure! And not to sound creepy but... we want to see it!
Starting today through June 25th, enter the #UFOWhite Adventure Sweepstakes by following us and posting on Instagram or Twitter your UFO White adventure using #UFOWhite. Visit ufobeer.com for the official rules of entry!
One lucky fan will win a trip for two to their choice of either Austin, TX for Austin City Limits 2015, Boston, MA for Harpoon Octoberfest 2015, or Fort Myers, FL for 2016 Spring Training. We'll also be choosing weekly winners for UFO White swag and the first 200 to enter the sweepstakes will get a UFO White koozie!
Whether it’s a few UFO Whites in your backpack during a hike with friends or jet setting to a new coast, we can’t wait to see where you take UFO White this summer!
By: Liz Melby, Director of Communications Published:
1. a single continuous sitting, or period of sitting, of persons so assembled.
2. a break for fun (adapted from the Harpoon dictionary)
It is with great joy, excitement, pleasure, glee, and all the other synonyms that the thesaurus lists for “happiness” that we introduce our NEW YEAR-ROUND beer, Harpoon Take 5 Session IPA! Harpoon Take 5 Session IPA is the first addition to Harpoon’s year-round lineup in nearly 4 years – and it was well worth the wait, if we do say so ourselves.
Harpoon Take 5 is meant to be a beer that inspires great times with friends – and taking some time to step away from the day-to-day rigmarole to have some fun. With a 4.3% ABV and 43 IBUs, Harpoon Take 5 is great for doing just that. It’s hop-forward but not too bitter, has a low ABV but a significant malt body – a truly sessionable beer..
We first brewed Take 5 on our 10-barrel system in early 2014. Over the course of the year, several more pilot batches were brewed until the desired balance between hop aroma and malt character was achieved. Our brewers nailed it. Take 5 begins with a vibrant citrus and pine hop aroma from Simcoe and Amarillo hops and follows through with a sturdy malt profile from the combination of Pale, Vienna, Carapils, and English Amber malts. It’s delicious.
What better way to kick off a beer that is brewed for the sole purpose of having fun than at our annual summer festival, HarpoonFest! We’ll be pouring plenty of Take 5, so you can grab your pint then enjoy a lineup of some of the best local bands around. Be sure to check out all the festival details!
For those of you who can’t make it to HarpoonFest, look for it on draft in select Harpoon accounts beginning the week of May 18th. And, of course, it will be on draft at our breweries in Boston, MA and Windsor, VT, so come and see us. It will be available in bottles and cans in mid-June – we’ll let you know as soon as it’s rolling off the bottling and canning lines.
We can’t wait for you to try the beer and we look forward to having a Take 5 with you very soon!