Introducing Harpoon “For the Frontline” Community Ale

May 6, 2020

We founded Harpoon with the goal of serving our community, and that mission is more relevant now than ever. With this spirit in mind, we are thrilled to announce Harpoon “For the Frontline” Community Ale! “For the Frontline” is a re-release of our original Harpoon Ale – which is as easy-drinking, crisp, and approachable today as it was in 1986.

A portion of proceeds from all “For the Frontline” sales will benefit local Boston and Vermont charities that support frontline workers and hospitality professionals in both those communities. The partner organizations include:

  • Boston Resiliency Fund, which coordinates support and essential services to Boston residents, whose health and well-being are impacted by COVID-19, and assists first responders and critical care providers.
  • Off Their Plate, which provides nutritious meals to healthcare professionals at the frontline of COVID-19 while providing economic relief to local restaurants and their staff.
  • Vermont Community Foundation, which developed the VT COVID-19 Response Fund to extend and expand the capacity of nonprofits particularly equipped to address the immediate and long-term community impacts of the spread of COVID-19 in Vermont.

We chose to partner with local organizations that we knew could make the most of the proceeds and really help those that are on the frontline of this pandemic, from the healthcare professionals and first responders who are keeping us all safe, to the hospitality professionals who have served Harpoon in their bars and restaurants for so many years. This beer is just a small way for us to say thank you and give back.

For the Frontline will be packaged later this month and will be shipping out to select markets throughout June. To see where it is sold once available, check out the Harpoon Beer Finder!


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