Let’s Go Pride!

January 14, 2021

We are proud to announce that Harpoon is the Official Beer Sponsor of The Boston Pride for the 2020 – 2021 season! As part of our partnership, we will collaborate in co-marketing promotions and events, including virtual happy hours for Pride fans. We are thrilled to be partnering with the Pride, who in only five seasons have built a winning tradition the city of Boston should be proud of. 

They are currently gearing up to defend their title in the National Women’s Hockey League’s sixth season and the 2021 Isobel Cup Playoffs in Lake Placid, NY from January 23rd – February 5thClick here for the full schedule.  

The Pride’s first game is Saturday, January 23rd at 4:00 EST on TwitchThe 2021 Isobel Cup Semifinals and Final will air live exclusively on NBCSN on February 4th and 5th! Learn more here. 

Make sure you are set up to enjoy all the action at home with fresh, cold beer and new gear with special offers from The Pride AND Harpoon: 

  • Boston Pride Gear Discount*: Receive 15% off using the code HARPOON15 at checkout. Click here to shop.  
  • Harpoon Gear Discount*: Receive 20% off Harpoon gear (e-store only) using code BOSTONPRIDE20 at checkout. Click here to shop. *Discounts end February 5, 2021. 
  • Free Pretzels at the Harpoon Beer HallWear your Boston Pride gear to the Harpoon Beer Hall between Jan 23rd and Feb 5th and receive a FREE Pretzel! Limit one pretzel per person wearing Pride Gear. For more information on what we are doing to ensure safety at our breweries & to make a reservation, click here.



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