Harpoon IPA: Giving Back to the Pan-Mass Challenge

July 1, 2021

For 23 years, Harpoon has been the official beer sponsor of the Pan-Mass Challenge. Each year, we have enjoyed giving that cold Harpoon IPA to the cyclists who’ve ridden up to 192 miles to fight cancer!

From July 1st to August 15th, for every Harpoon IPA purchased, we will be donating a portion of the proceeds to the PMC, the single most successful athletic fundraiser in the country! PMC donates 100% of every dollar raised to support life-saving cancer research and treatment at Dana-Farber Cancer Institute.

For the first time, bottles of Harpoon IPA will spotlight three stories of long-standing PMC riders and volunteers. We want to introduce you to, and share with you, the stories of 3 individuals who have supported the PMC for over a decade:

New England’s Original IPA, Harpoon IPA is a beloved favorite of PMC riders, and as we all know, that first sip of a cold Harpoon beer at the end of a long day in the saddle (or after a long volunteer shift!) is the best tasting beer you’ll have all year long!  So be sure to stock up on Harpoon IPA and please encourage your friends to do the same: Remember, the more IPA sold, the larger the donation to the PMC.

Click HERE for our beer finder to see where you can purchase Harpoon IPA from our list of PMC supportive retailers! We’ll be updating the list over the course of the month as more accounts set up IPA displays.

We are also giving riders and consumers alike the chance to win a Harpoon-PMC co-branded kegerator!

There are two ways to enter:

  • Riders: To enter, post a photo of your post-ride Harpoon IPA between now and August 8th at 5pm on Instagram and tag @harpoonbrewery and @panmass. The winner will be chosen Monday, August 9th!
  • Consumers: To enter, text “HarpoonPMC” to 77948. Contest ends on August 16th.

To be eligible to enter you must be 21+. Please note that the winner must be able to pick up the kegerator from the Harpoon Brewery at 306 Northern Avenue Boston, MA.


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